Wii U costs $180, will be sold for at least $300 — report

Nintendo has packed $180 worth of gadgetry into its upcoming Wii U, a new report relying on anonymous sources says, with the much talked about controller taking up $50 of the sum.

“Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U,” says one source. “They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition. ”

The $180 won’t be the console’s retail price then. Once labor, marketing etc costs are added to the mix, the system is expected to become available for at least $300.

The report also suggests the hardware will match the horsepower of the PS3 and 360: “Nintendo chose an economical GPU and CPU that could keep up with the performance of today’s current consoles, but keep hardware costs down to maximize profits. Nintendo got a bargain price on the custom GPU and CPU that the Wii U uses.”

Furthermore: “There is a bigger focus on downloadable content, applications, video content, digital distribution, and services to create a stream of revenue. Investors will be ecstatic with the news.”

The original piece has more. Have a read here.