Revitalizing old IP better than starting over — Eidos Montreal

Creating new intellectual properties to keep your customers interested is not as necessary as some make it out to be, Eidos Montreal general manager Stephane D’Astous has said. Instead, he feels that treating existing IPs as if they were new properties is the way to go.

“The buzzword I remember at [Electronic Arts] three, four years ago, is a ‘we need to spit out three new IPs per year’ kind of thing. It was a buzzword,” D’Astous tells Gamasutra.

“In our case, maybe we haven’t produced new IPs, but a major relaunch of a title like Deus Ex and Thief, we considered it almost like a new IP, certainly in the effort.

“So we bring back something from the cult classics.”

Last year’s Deus Ex: Human Revolution brought “a new flavor” to the franchise, he added. “Games are more and more sophisticated; it’s less based on one or two mechanics. I think this replaces the necessity of having new IPs.”

“Innovation and ideas are important, but if you’re able to bring forward an existing IP to bring new types of experiences, I think people will buy them, because they know they can relate to a franchise they’ve played before.”

The next project from the Montreal outfit is Thief 4, which was announced nearly three years ago. The latest bits on the game — speculation on an online component — arrived in January.