EA wants a Need for Speed movie

Variety is reporting that Electronic Arts is actively seeking to turn their Need for Speed franchise into a feature film.

The publishing giant is reportedly seeking to capitalize on the success of movie franchises like The Fast and the Furious, and has turned to the brothers Gantis, George and John to pen the film’s pitch. The brothers’ previous credits include last fall’s Real Steel.

Variety reports that United Talent Agency, EA’s reps, currently have Warner Bros., Sony and Paramount interested in the potential film, with Paramount the present¬†frontrunner. Bids for the film’s rights are said to be in the low seven figures at the moment.

UTA and EA have been partners since 2008, and have since been shopping the likes of The Sims, Mass Effect, and Dead Space, among other EA game franchises, to various film studios.

Need for Speed: The Run, the latest entry in the NFS series, featured a very Hollywood-style flair for the cinematic, and starred actors such as Sean Faris (Never Back Down) and Christina Hendricks (Mad Men), so a transition to the big screen may come a bit more naturally for the racing franchise.