EKGaming is an online US gaming retailer making some extraordinary promises. The company has become the first outlet to offer to share profits made from pre-owned titles with the game’s publishers.
Specifically, 10 percent of every sale goes to companies. It also claims that prices on these products will be around 20 to 30 percent lower than its competitors’. Apparently by cutting out the brick-and-mortar retailers, the company has saved enough cash to make this possible.
This unusual move has been made in an effort to combat the rise in online passes, pre-order programs and DLC, which EK says is all used games’ fault.
“Publishers are spending record amounts of cash on new game development,” explained CEO Mike Kennedy.
“This increase in dev costs is steering them in directions that don’t necessarily jive with gamers, causing them to take less risks on new and potentially exciting IP’s or game mechanics and sticking with tried and true properties that are more of a guarantee.
“We want to share our used game revenue with them so they can continue investing in new gaming experiences without worrying about the negative effects used games could be having on their operation(s).”
Sounds alright by us; will the retailer see success with this generous scheme?