Xbox Live launching new TV-style ads

Microsoft are set to launch a new form of advertising on Xbox 360. The company will introduce 15-30 second TV-style ads to run within TV and video apps.

Within the deal its confirmed that new channels will be heading to the Xbox soon, including Manga Entertainment.

“With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Microsoft’s Ross Honey, general manager of Xbox Live Entertainment and Advertising.

“As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”

Ads seem to be popping up all over the place on Xbox Live, and with entrainment apps recently surpassing game usage, it seems their importance will only continue to grow.