With Crysis 3 coming out next year, reflecting on the successes and challenges of your company’s previous game is only natural. Crysis 2 was 2011’s most pirated game on PC, which Rasmus Hojengaard, Crytek’s director of creative development, described as “very flattering and upsetting at the same time. Obviously you miss so much revenue, it’s so clear that a lot of people want to play your game but they don’t really want to pay for it, which is unfortunately really disappointing.” Given, when a studio invests in a game’s development, they want to be compensated for each copy being played.
Hojengaard went on to say that it’s also a little flattering because people are willing to bother download these 10GB files or whatever the game takes because they think it looks great. We obviously want to avoid that this time, but even if we can convert 25 percent of those gamers into paying customers [you have an extra million sales].”
Addressing the rumor that the next Xbox would be designed to prevent used games from being played, Hojengaard said, “from a business perspective that would be absolutely awesome. It’s weird that [reselling games] is still allowed because it doesn’t work like that in any other software industries, so it would be great if they could somehow fix that issue as well.”
Even if other software industries function without resales, the business of buying and selling used media in the form of books, movies, music, and games has long been the norm. If I’m willing to pay to have the product in my hands, why wouldn’t I take the option of selling when I’m done with it?
We’ll find out if Microsoft aims to please its developers or its customers in the next year or so.