ValuSoft, THQ’s Minnesota-based publishing/distribution division for budget and casual PC games, has been sold to value-priced software company Cosmi for an undisclosed sum, Gamasutra reports. It looks like THQ is cutting loose sandbags in order to keep their balloon in the air.
With the failure of the uDraw, a weak holiday quarter, multiple rounds of layoffs, and other setbacks, THQ announced in January that it would be leaving the licensed game business behind. The company wants to become “a more streamlined organization focused only on [its] strongest franchises,” like Saints Row and UFC Undisputed.
THQ purchased ValuSoft in 2002, five years after the PC games company started publishing and distributing casual games such as 18 Wheels of Steel and John Deere: Drive Green, sold at numerous locations for retailers like Wal-Mart, Target, and Office Depot. Apparently, my dream of operating heavy machinery via my console are slipping further away.
There is a bright side, though. Carson, California-based Cosmi has sold budget-priced software and games for the last 30 years across more than 25,000 retail outlets. With their purchase of ValueSoft, the company claims to now be the second largest U.S. retail publisher of PC games and the #1 retail publisher in the value software category (both according to units sold). They are the best at being mediocre.
THQ president and CEO Brian Farrell stated, “With the transition of the ‘Value’ PC business to Cosmi, our internal resources are now focused on our core video game portfolio where we can drive the highest quality performance and execution for our games.”
Let’s hope it helps.