EA is working on three to five new IPs for the next wave of consoles, the publisher has said.
Speaking at E3, EA Labels president Frank Gibeau told CVG that it’s better to create new properties at the beginning of a new cycle, because that’s when “you can really explore new ideas and do different things.”
He explains: “In a market this massive, launching new IPs is very risky and it’s a big investment to make these games. So it’s a natural thing to see in this point in the cycle a little bit more emphasis on the knowns, but in the new cycle you’re going to see a lot of new IP from Electronic Arts.
“If you’re running a studio organization, the moment you stop creating new IP , your creative organization dies. Because you have to constantly innovate and try new ideas and people within the organization want to do new things.
“I can tell you right now there’s between three and five new IPs that we’re working on that we’re thinking about for the next-gen. Some of them might come to market, some of them might not.
“It’s really one of those things where I’m consciously looking at introducing new IPs into the portfolio over the next several years as the new hardware comes into the marketplace that we can refresh.”
EA last month said it plans to spend $80 million in the next year on next generation development. More on that here.