Crytek going free-to-play; DLC, premium services “literally milking the customers to death”

Crysis developer Crytek is going to be a fully free-to-play company, CEO Cevat Yerli has revealed.

Speaking to Videogamer, the exec said that Warface is merely the first AAA F2P title in its portfolio. “As we were developing console games we knew, very clearly, that the future is online and free-to-play,” he explains.

“Right now we are in the transitional phase of our company, transitioning from packaged goods games into an entirely free-to-play experience.

“What this entails is that our future, all the new games that we’re working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development.”

This still means big budgets though; “our approach is to ensure the best quality, console game quality. That implies budgets of between $10m to $30m – so no compromise there – but at the price-point of $0 entry.

“I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model.”

The games will be supported by GFACE, the company’s social gaming platform.

Yerli seems to have a bit of a moral opposition to the packaged games business model; downloadable content and premium services — he is in all likelyhood referring to the likes of Call of Duty Elite and the recently revealed Battlefield Premium — he believes, are “literally milking the customers to death.”