“People are going to be pleasantly surprised” — Reggie on Wii U pricing

While it didn’t announce how much the Wii U would cost at its E3 media briefing this week, Nintendo did say this week that consumers would be “pleasantly surprised” with the price point.

The wording comes from Nintendo of America boss Reggis Fils-Aime. He explains the company’s pricing approach: “Nintendo believes in being a mass market product, so unlike our competitors when they’ve launched historical systems to maybe start at a really high price and work their way down, we don’t believe in that. We want to launch at a price that’s going to represent an ongoing great value.

“You look at the Wii; Wii stayed at $250 for a really long time, and so we’re going to give that same level of thought to the Wii U. How do we launch at a value that we’re going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we’re managing the value equation.”

Wii U will be out this holiday, possibly in November.