It’s too early to call Vita a success; Assassin’s should help — Ubisoft

Whether Sony’s new(ish) PlayStation Vita will be a success or a failure remains to be seen. That is Ubisoft’s take on the handheld.

Low sales aside, Tony Key — the publisher’s senior vice president of sales and marketing — is of the opinion that Vita is a “beautiful piece of hardware,” and more importantly, a “good platform.”

“It’s got cool features that you can’t get anywhere else, and Assassin’s Creed, we believe, is the right type of game for that system,” he said.

Ubisoft announced Assassin’s Creed III: Liberation for the system at E3 last week (trailer below).

“It’s definitely too early to say that Vita’s not going to be a success. We’re happy to support any cool new hardware system out there. Assassin’s Creed is exactly the type of brand that needs to go on there because we need to put our best stuff on that system.

He adds: “We’re actually very happy that there’s another big Vita game coming for Christmas from a competitor because we think that will raise all boats. It’s going to generate a lot of interest in the Vita this holiday season.”

Key is of course referring to Activision’s Black Ops: Declassified.