EA is aiming Dead Space 3 to sell in the 5 million range, EA Games Label boss Frank Gibeau has said. It is at a figure such as that when a property like Dead Space is worth the investment, apparently.
To that end, the company has made the move towards increased accessibility.
The second game’s multiplayer component, which Gibeau believes was well executed, wasn’t really a hit with the fans. So with the third game they decided that “it’s more fun to be scared together than by yourself.”
“So we embraced that idea and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror. We can’t not be a horror game because that’s what Dead Space is.”
He explains further: “So with the addition of co-op and taking it to a planet and mostly away from space… we’re pushing it in areas such as environment, co-op and at the same time we definitely do not want to piss off our fans by taking it too far from horror. We’re very self aware of that – we listen to the fans and we hear them.”
And that ties into the 5 million goal: “In general we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them.
“We feel good about that growth but we have to be very paranoid about making sure we don’t change the experience so much that we lose the fanbase.”