Infinity Blade is Epic’s most profitable franchise

Epic CEO Tim Sweeney says that the iOS franchise Infinity Blade is its the company’s most profitable series ever “in terms of man years invested versus revenue.”

“It’s more profitable than Gears of War,” said Sweeney to a GDC Taipei audience.

The most recent iteration of the franchise, Infinity Blade II, has earned a net profit of over $5 million after being on sale for just once month. The original Infinity Blade netted $30 million in its first year.

The rabid success of a game that costs about a tenth of a normal console game is of course going to raise questions about the future of the $60 console game. However, according to Sweeney, the high budget games and smaller ones like Infinity Blade can continue to coexist.

“Nowadays the high end of the game business is in these console games”, he noted, “Activision invests almost $100 million per year in Call of Duty. And who can realistically afford to do that?”

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