Back when Nintendo’s 3DS launched back in March 2011, an underwhelming software lineup and $250 price point caused sales to fall below the company’s projections. As a result, Nintendo was forced to lower the hardware price to $170 and it began taking a loss on each 3DS sold.
With the Wii U launching later this year, Nintendo is determined to avoid the errors it made last year. Said CEO Satoru Iwata to investors, “We won’t make the same mistake that we did with the 3DS, which was considered relatively high by consumers.”
Initial projections are for a 30,000 yen MSRP, which translates to around $300, but will that price be enough to entice consumers to buy? Although the Wii U is certainly an improvement over its predecessor, the original Wii was a much more unique product when it was released back in 2006.
We’ll only know for sure when the sales numbers start rolling in after the late 2012 launch.