As we’ve all had to tighten our belts recently (Greece, anyone?), it seems no one is immune from the wonky economy, not even Activision Blizzard’s owner, Vivendi.
You know, the largest videogame company in the world that makes World of Warcraft, Diablo III, and the Call of Duty series? Yeah, the company that owns them can’t afford to foot their bills anymore. That’s like Tony Stark having to sell his Mark IV Iron Man suit to keep the others in good repair.
It appears that the French-owned mega corporation has seen its stock drop to a nine year low and selling its 61% holding in Bobby Kotick’s behemoth would relieve some of that financial insecurity.
The only question is, “Who would buy it?” According to Bloomberg, with the uptick in online gaming such as Facebook and Apple, companies that create their games for consoles aren’t appealing purchases right now especially since each of the major three console manufacturers are set to be releasing new gaming systems in the next few years.
The market’s in transition. Activision Blizzard’s not necessarily a solid investment. Besides, not many companies have $8.1 billion dollars in assets ready to spend. We’ll see how it goes. Best of luck, Vivendi.