In an announcement made to the press today, popular rapper and New York native Jay Z (aka Sean Carter) was introduced as Executive Producer of the upcoming 2K Sports title NBA 2K13. The rapper will be lending his input to the game, as well as a number of his tunes including “run this town” and “on to the next one”.
The rapper spoke about his decision to collaborate with 2K Sports on the game.
“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,” commented Jay-Z. “NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”
The rapper is known for being part owner of the now Brooklyn Nets, and helped re-image the teams logo and uniforms. Will he be able to help bring the game to the next level? I am skeptical myself but who knows. I think he will certainly help increase sales if anything.