In a recent interview at Gamescon in Germany, Worldwide Studios president Shuhei Yoshida discussed the successes and failures of the PlayStation Vita. Yoshida explained that while the people who have actually tried playing the Vita have enjoyed it, Sony’s problem has been getting the handheld into more people’s hands.
“In terms of the reactions of the people who have already bought the Vita, we’re very happy,” he said, “They are happy with the hardware. In terms of the sales, we’d definitely like to see more… Our priority right now is definitely to bring more content.”
The key to more content is getting mores studios besides Sony’s own Worldwide to produce games for the Vita. Right now, it seems, the hardware is not being used to its full potential.
“The good thing is that the one thing we can’t change is the hardware features, but they are very well regarded by people,” said Yoshida, “But in terms of new content and new system and service features, we can add that, and we can work with third-parties to get more.”
Of course, another good way to get more Vitas off the shelves is to lower the price. Yoshida confirms that Sony is working on ways to make purchasing the portable system more enticing.
“And for the people who are hoping that the PS Vita becomes more affordable,” he said, “We are creating new bundles and adding new value to the package. We’re hoping that this Christmas more people will jump over to the Vita.”