NBA 2K13 breaks first week sales record for franchise

NBA 2K13

The recent release of NBA 2K13 marked the 14th update in the successful franchise, and in a press release made by 2K Games today, it has been revealed that the game has had extremely strong first week sales surpassing the current first week sales record.

NBA 2K13 had a reported 49% increase in first week sales in comparison to 2K11. I’m not sure why they didn’t compare to the sale numbers from 2K12 but regardless, 2k13 is still the new record holder. Could rapper Jay Z’s participation in the project account for some of the increase in sales? Or does the lack of a competitor in the form of NBA Live 2013 make for this rapid increase in sales? I have a feeling it’s a bit of both, but having no competition certainly can’t hurt.

“Our early sales figures are a validation of our ongoing efforts to push this franchise to new heights,” said Jason Argent, vice president of marketing for 2K Sports. “We owe it to our great fans to continually improve our title – year in and year out – and that’s exactly what we’ve done with NBA 2K13.”

Check back soon for all your NBA 2K13 updates, as always That VideoGame Blog will bring you the latest and greatest in electronic entertainment news.