Activision, publisher of the popular Call of Duty franchise, announced their plans today to sell Call of Duty dog tags in order to raise money for army veterans. The plan is part of their overall Call of Duty Endowment initiative which aims to help soldiers returning from active duty.
“Supporting our veterans as they re-enter the workforce is one of the most important priorities we have as citizens. Our youngest veterans — those 18 – 24 years old— currently face an unemployment rate that is almost twice the national average of their non-veteran peer group, and this is unacceptable. With the sale of our limited edition Call of Duty Endowment dog tags, we are urging Americans to join us in the support of our heroes as they attempt to re-join the workforce,” said Activision CEO Bobby Kotick.
The dog tags will retail for $4.99, and are to be sold at retailers around the United States. Interested in finding out more about the Call of Duty Endowment program? You can head over to the official website of the organization at http://www.callofdutyendowment.org/ to read all the details and find out how you can help support the troops.