According to Chart-Track, the organization that tracks retail sales and Activision, Call of Duty: Black Ops II made an impressive $500 million in sales in the first 24 hours alone. This is the fourth year in a row that the Call of Duty franchise has had such an incredibly strong launch, even among fan complaints that the games have become stale and outdated.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
Call of Duty has undoubtedly become a worldwide phenomenon and with continuing strong sales it would be hard to foresee any shortage of Call of Duty titles coming in the future. Let’s just hope that Activision can breathe new life into the franchise for future titles. Personally, I would like to see a brand new game engine used on the next major COD title. Don’t get me wrong, the graphics aren’t bad by any standard, but lets face it – there is technology available now that could make the games look so much better.
“Call of Duty has become more than a product people buy, it’s become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season,” said Eric Hirshberg, CEO of Activision Publishing.