Dead Island reaches 5 million in sales says developer Deep Silver

Popular zombie-survival game Dead Island has accomplished an impressive feat of five million copies according to an announcement made today by developer Deep Silver. These sales are even more impressive considering the game was somewhat panned by the critics, with some criticizing game mechanics and overall polish.

Do theses sales represent the modern popularity of everything zombie related? It’s definitely a possibility when combined with the lack of quality zombie titles for consoles other than perhaps the Resident Evil franchise and the numerous zombie-related DLC available.

“While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises,” said Klemens Kundratitz, CEO of Koch Media.

A sequel is also just around the corner with Dead Island Riptide set for an April 23, 2013 release, so plan on grabbing some friends and surviving another nightmare vacation this spring.

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