Microsoft on their communication practices

According to Xbox One chief product officer Marc Whitten, Microsoft needs to do a better job at communicating with its consumer base, saying, “I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” in a recent interview with IGN.  Marc Whitten even went as far as saying, “it’s sort of shame on us that we haven’t done as good of a job.” This was all in response to the recent petition found on changes.org from fans demanding the original Xbox One, that was promoted at E3, come back in place of the new Xbox One with polices just about the same as the Xbox 360.  The petition has already surpassed the initial goal of 25,000 signatures, with a little over 27,000 as of this writing.

Whitten also touched on the Family Share plan, which for the most part people thought was a good idea.  He realized they needed “some stuff” to add to make it work from purely an “engineering perspective,” since the original engineering and logistics of the console have been changed so drastically.  This feature may very well not be gone, but may be added as a feature on the Xbox One, post launch.  In a nutshell, this plan was a way of letting anyone in your “family” play the games you have already purchased on any Xbox One console.

Seems as if Microsoft is actively listening to the community when it comes to the features of their next gen console.  Whether they are making the right changes is still anyone’s guess.  Just in the last month, the Xbox One (and Microsoft for that matter) have undergone massive changes, both at the infrastructure level.  How this bodes for both console and company is definitely something worth watching.

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