The Scarecrow hopes to educate players on the food industry

In case you haven’t seen it yet, there’s a beautifully haunting animated video that’s been riding the net lately.

Chipotle’s The Scarecrow aims to tell customers about the travesty of processed foods, as well as advertise their new app that’s based around the concept of the video.  In The Scarecrow’s world, crows have taken over with their processed foods, plunging the world into dark dystopian times.  In the midst of these dark times, one heroic scarecrow rises up to make a difference with his non-processed food.

As comedic as this may sound, I urge you to give the video a watch; it’s close to levels of Pixar genius.  After finishing, if you’re interested in playing the game, you can download it at