Amazon, the online store for everything, has purchased Twitch, the world’s largest videogame streaming community for a whopping $1 billion (approximately).
The purpose of this purchase (try saying that 5X fast) is to help Amazon creep past YouTube and Netflix when it comes to offering online video content to younger audiences. Google had talked about purchasing the online streaming company for some time but the deal never happened. That’s when Amazon stepped in and sealed the deal, making it one of Amazon’s biggest acquisitions to date.
Amazon’s current online video service, Amazon Instant Video, is similar to Netflix in that it offers movie rentals and streaming video for a monthly fee. It will be interesting to see what they do with Twitch and the plethora of free user-generated content found on the site everyday.
But what changes will happen to Twitch itself? According to Twitch CEO Emmett Shear… nothing. Twitch will remain an independent entity, but will only be made better thanks to the newly gained Amazon resources and support. Let’s hope that stays true.
So look forward to an even better Twitch experience! Coming soon to a computer near you.