Blizzard tests the microtransaction waters with World of Warcraft

Right now it seems that Blizzard is the king of milking its very willing customers of all their disposable income. Between all the paid game related services in World of Warcraft like server transfers, name changing, gender reassignment, faction swapping and now race changing — which by the way go for around $10-25 USD a pop — you would think Blizzard has exhausted its money squeezing options. Fortunately or unfortunately, depending on how you look at it, they seem to have found another way to make even more money and that’s by selling you ridiculously adorable and irresistible in-game pets.

Yesterday Blizzard unleashed its latest diabolical plot to take your money by opening the WoW pet store where for $10 you can purchase a pet that does nothing but be adorable. Traditionally these types of pets came from drops, purchased with in-game currency or came as a result of an achievement, and that will still exist. But now Blizzard will be offering exclusive pets that can only be purchased through the Blizzard store. Right now only two pets are offered, the Pandaren Monk whose partial proceeds will go to Make-A-Wish Foundation and Lil’ KT, the mini Lich, who is a much cuter version of Kel’Thuzad, the end boss in the floating Naxxramas dungeon. What’s so special about them? Well for starters Lil’ KT will laugh “maniacally” at foes as you destroy them in PvP. That alone might be worth the 10 bucks.