It’s fascinating to discover that a lot of common sense can be applied to economics when it comes to videogames. We’re all too aware of the current global economic climate and we’re all too sure that many people will be scaling back their holiday spending if they haven’t already. So to us it’s not a shock to discover that causal gamers will be buying much less as an analyst is pointing out. Because of this fact core gamers are where the money will be this holiday season and moving forward.
According to Cowen Group analyst Doug Creutz the Wii bubble is “deflating” and thus core gamers on the 360 and PS3 are where publishers will have the most success. This is due to the fact that the Wii’s causal consumers will be inclined to purchase less games while core gamers will be more likely to not curb their entertainment spending. To make matters worse over half of the Wii owners out there also own either a 360 or a PS3 and only 23% of those multi-platform owners consider the Wii as their main platform. This only further benefits those core platforms.
Creutz elaborates on multi-platform ownership, “While core gamers who own a Wii own more Wii games on average than casual gamer Wii-owners, the average title ownership spread between the two categories of gamers is much lower than it is for owners of Xbox 360 and PS3 consoles.” So in short, Xbox 360 and PS3 owners will be buying less games for their Wii and casual Wii owners will be buying less games in general. In both situations it doesn’t look all that great for the Wii.