Pressure of being a PS3 launch developer not fun for Ninja Theory

Hype can be a strange force, bringing people together to form lines at local GameStops, throw parties, and dress up in costumes mothers wouldn’t be able to recognize their own children in. Imagine if these hype-sedated people were to do all of these things for something you created–pretty neat, right?

According to Ninja Theory, it’s not, as the company’s head honcho, Tameem Antoniades, revealed in an interview that the hype–or rather, the pressure–isn’t all that it’s cracked up to be.

Reflecting back on the company’s days of being a developer for PS3 launch title Heavenly Sword, Antoniades stated: “I think all the hype surrounding PlayStation 3 wasn’t particularly enjoyable for us, and the other reason I like to underplay things is that – despite what anybody says – on a creative project, you just never know if it’s gonna work until it all comes together right at the very end.”

With upcoming title Enslaved: Odyssey to the West on the rise, Antoniades made it clear that he’s enjoying the fact the company’s laying low. “I personally feel much more comfortable now we’re lower profile. It’s better to be the underdog so you can surpass expectations.”

Look for the lower profile game to be released October 5th in the US and October 8th in the UK.