Microsoft and Sony are controlling supply for their respective motion devices in order to create Holiday demand, Wedbush man Michael Pachter has said, calling into question the companies’ recent warnings of limited supply.
Microsoft has suggested to pre-order Kinect ASAP, while Sony’s said the stand-alone Move controller will be hard to come by.
Pachter is not a believer.
“Sony shipped 2.5m units in the US and Europe, and their sales are nowhere near that level,” the analyst told IncGamers, “so I’m not sure how they can reconcile the fact that units shipped far exceed units sold.”
“Sony are trying the same strategy as Microsoft with Kinect, making sure that there are plenty of bundles, but controlling supply of the standalone controllers.
“I do think that Microsoft is managing supply a bit better, and keeping standalone Kinect supply tight to make sure that there is a steady supply through Christmas. They have shipped a lot of console bundles, to ensure that the eBay price doesn’t get above $300 for the standalone unit, but supply of the standalone remains tight.”
While Microsoft hasn’t responded, Sony software engineer Anton Mikhailov said in a recent chat that the company is “legitimately bound by supply,” seemingly countering Pachter’s suggestion of manufactured shortages.
“I think actually it went really well,” he’s told VideoGamer of Move’s October launch. “We are exceeding our predictions which is always a good thing. We’re legitimately bound by supply which is great, that’s always better than being artificially bound [laughs].”