EA: SWTOR “a ten-year opportunity”

Players will still be enjoying Star Wars: The Old Republic in the year 2021. Or that’s what publisher EA predicts, anyway.

The key to achieving the ambitious lifespan, according to CFO Eric Brown, is to “really perfect” the BioWare MMO.

“We’re shooting for an extremely high quality game experience,” Brown said while speaking at the UBS Annual Media and Communications Conference in New York (via). “We view this as a ten-year opportunity.”

The company isn’t seeking WoW-like 7-digit subscriber numbers though and believes it can “run and operate a very successful and profitable MMO at different levels.”

EA’s optimism aside, the game has drawn a few critics/doubters as of late; a supposed BioWare Mythic employee recently said the game would turn out to be “one of the greatest failures in the history of MMOs from EA,” while BigPoint CEO Heiko Hubertz doubts the game will be ever turn profit.