Ex DICE CEO: Wii is “a virus”
Former DICE CEO Fredrik Liljegren voiced some strong opinions regarding the Wii in a recent interview with Gaming Union. When asked, Liljegren stated he would only develop a game for the Wii if he believed the game would be “an absolute home run.”
“Because the Wii, to me, I would describe it as a Virus, that doesn’t stick…,” he said of Nintendo’s flagship system. “The people that only own the Wii, ask that consumer how often they use their machine. They just don’t use it, it was cool, but they’re not gamers, so they put it away.”
Liljegren, who was also one of DICE’s co-founders, also called the Wii a “toy” and something that is not a dedicated entertainment device. Clearly, the man thinks of the Wii as little more than a novelty, a viewpoint held by many of the hardcore gaming community.