Battlefield 3 wages a 12-hour war

Battlefield 3 doesn’t only boast top of the range visuals and audio, it’s apparently got the length to match too.

In an interview with, DICE GM Karl-Magnus Troedsson commented on the game having a 12-hour single-player campaign. He said: “Naturally we want to introduce more people to our franchise. A lot of people don’t want to jump straight into multiplayer. They want to feel around a bit and they’re ready to move over to online.

“The hardcore online people, they don’t care, they’re just straight in. Maybe they don’t even touch the campaign. But we want to get more people in, invite more people into the franchise. That’s one of the main reasons why we have this different part of the game.”

If the campaign really does prove to be 12 hours long, will it be able to keep players engaged all the way through? It’s a challenge that many games have avoided by having dramatically shorter campaigns in recent years (looking at you, Black Ops), let’s hope BF3 shows them up.