The 4A Games-developed Metro 2033 has proven to be “a very profitable” title for publisher THQ, CEO Brian Farrell revealed during the company’s earnings call yesterday. And it’s all thanks to a low-cost development model that the post-apocalyptic shooter followed.
Any specific numbers went unmentioned, though about two-thirds of the game’s sales were said to come from Europe. And “a lot of the sales were done on PC,” with many of those coming from “digital mechanisms that don’t get captured by any service.”
THQ likes that model going forward and has already taken a similar approach with the upcoming Warhammer 40,000 MMO, the executive revealed on the same call, allowing the company to pull in “a lot of money” without reaching even a million subscribers. More on that here.